This integrated marketing campaign was a major team project which required for us to either
produce a whole new product series or recreate an existing product series of our choice.
produce a whole new product series or recreate an existing product series of our choice.
My group decided to take on Lindt chocolates but wanted to create a whole new product
that they do not have yet which are classic chocolate biscuits.
that they do not have yet which are classic chocolate biscuits.
We took on the challenge of creating the package using a chamfered cube and using
four types of chocolate - Milk, Dark, Peppermint, and Assorted - we created the biscuit series
using the corresponding colours that Lindt originally uses for their chocolate packaging.
four types of chocolate - Milk, Dark, Peppermint, and Assorted - we created the biscuit series
using the corresponding colours that Lindt originally uses for their chocolate packaging.